Selling goods is selling goods, right? As the digital age has changed our understanding of almost every concept, commerce has changed and evolved along with it. No longer is commerce just the act of selling products to your audience. Nowadays, ecommerce is the talk of the town. If your brand wants to survive, the Internet is the place to go.
With this in mind, it has become ever more important to invest in eCommerce website development. In Singapore, various agencies specialize in website development specifically for eCommerce. Maximize your brand’s reach! Discover how to create the perfect partnership between eCommerce and website development.
What is eCommerce?
We all have a basic understanding of commerce in the traditional sense. An act where there is an exchange of goods or services is considered commerce. In the traditional sense, this is done in person or face to face, often in a brick and mortar store where customers can walk in, evaluate the product, ask questions and purchase said product.
In ecommerce, the personal and face to face aspects are completely removed. As a variant of traditional commerce, ecommerce removes the personal aspect of selling altogether. The exchange of goods and services are done without any personal interaction. The prefix “e” stands for electronic as all transactions are done wirelessly through the Internet. It can also stand for “easy” as ecommerce makes transacting with your customers very accessible.
The Pros and Cons
Advantages. The obvious and perhaps the biggest advantage of ecommerce is accessibility. As it is done through the Internet, it can reach a lot more customers than traditional commerce. The greater the reach, the greater the conversion. Also, since your customers won’t need to travel to purchase your product, they are more likely to make a purchase. Another advantage is the low cost of entry. Having no brick and mortar store (usually) means no rent and utilities to pay! Your store can be hosted on any online platform, most of which are free to use.
Disadvantages. The loss of the personal aspect is the number one downside of ecommerce. In traditional commerce, you have your customer in front of you and can win them through interaction. You don’t get this chance in ecommerce, and it is here that web development steps in.
How can web development help
Engagement is the best way to counteract the disadvantage of ecommerce and gain back the personal touch of traditional commerce. Any web design company in Singapore worth their salt would know how to maximize the Internet to increase engagement. Decide wisely when picking your web developer. Here are a few tips:
- Do a background check. Research is always an important aspect in any endeavor, and the same is true with hiring your web developer/designer. Ask for references such as previous employers, current and past projects, etc. Ask these references questions about the developer’s work ethics, the quality of their finished product, how they are with schedules, and so on.
- Don’t hire a pushover. You are going to hire a developer because of his or expertise, not just to have a mindless slave who will do everything you ask for. Your web developer should be able to follow your vision while being able to stand by his professional beliefs.
- Knows the market. Ecommerce website design in Singapore is an ever-changing and competitive industry. Your developer must be able to keep up with the latest trends, techniques and even issues if you intend your brand to succeed.
Keep all these in mind, and for sure, you’ll have a pretty good relationship with your developer—everything culminating in an engaging eCommerce website!
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